Editorial Guidelines for Partner Articles

Partner contributed articles are encouraged as part of your Partner or Plus Partner memberships! You are a valued part of the K12 ecosystem, and your insights are important to everyone working to strengthen K12 education.

Partner blogs fall in to 2 categories, Self-published Blogs and Syndicated Articles.

You are welcome to publish as many self-published blogs through our authoring tools as you would like. Those will be available online, and may be included in our featured list of blogs that are publicly available from our home page at K12Leaders.com. You are encouraged to share those as you see fit.

Syndicated Articles are those that our editors will share beyond K12leaders, and promote through social media and our network of media partners. The number of Syndicated Articles you are eligible for is based on your partnership level.

Our editorial team has put together the following guidelines to help you create GREAT content that:

  • addresses a clear need that is relevant to K12 educators
  • position your product or services as part of broader set of solutions
  • is most likely to be shared or picked up by other media partners

Please reach out to editors@k12leaders.com with any questions.

All articles that are submitted for multi-channel publication will be reviewed by K12Leaders editors. If there is substantial work required to prepare the work for publication, we will return one redlined version back to you with suggestions. We do have resources available for paid editorial services, research, and copywriting. Please email editors@k12leaders.com with any questions.

We are using Social And Emotional Learning Resistance Confronts K-12 (the Topic) as an example for these guidelines.

Articles should include:

  1. Identification of the broad problem statement: All articles should identify a broad problem statement related to your Topic (SEL, for example) and its impact on education. The article should explain why your Topic is essential and how it benefits K12 education.
  2. Include examples of multiple vendors and 3rd party solutions: The article should provide examples of multiple vendors and third-party solutions related to your Topic. These do not have to be direct competitors, but should place your solutions within a context of varied approaches that would help your audience address your Topic.
  3. Explain why evidence-based approaches are important and how they can help students. Including the strengths of your research, as well as identifying possible gaps helps establish realistic credibility.
  4. Quotes from educators: Articles should include quotes from educators who have experience with your Topic. These quotes should add credibility and offer perspectives from those who are working directly with students.
  5. Tone: The tone of articles should be objective and informative. The author should present facts and evidence to support their arguments. Avoid sensationalism (!) and any biased views on the topic.
  6. Clarity: The language used in your articles should be clear and easy to understand. The author should avoid using jargon or technical terms that may be difficult for readers to understand. If you do use acronyms or abbreviations, use the full term once, and indicate the abbreviation. For instance, “multi-tier system of supports (MTSS).”
  7. Focus on current or evergreen challenges: Articles should focus on current challenges that students are facing today, and be easily edited to be relevant in the future. Using COVID-19 as an example, how the COVID-19 pandemic and other modern challenges affected students’ mental health (current crisis) fits well within the ongoing interest in student and teacher mental health.
  8. Benefits: Articles should explain the benefits of your Topic/subject and how it supports its objective/object. In our example, the author provides examples of how SEL can improve mental health, reduce disciplinary issues, and increase academic success.
  9. Addressing criticism: Articles should address criticisms of your Topic and provide evidence-based rebuttals to counter common misconceptions.
  10. Incorporating personal experiences: Articles can incorporate personal experiences from students, parents, or educators to add a human touch and make the content relatable. These experiences should be used to illustrate your Topic and how it has education in a positive way.

Overall, articles should be informative, evidence-based, and objective in tone. They should focus on the stregths/benefits of your Topic AND address common criticisms and concerns. The author should provide examples of multiple vendors and third-party solutions and show that evidence-based approaches are important. Finally, articles should incorporate quotes from educators to add credibility and provide a real-world perspective on the topic.

Both Blogs and Articles can be submitted through the front-end of our website, and are queued for editorial review and approval.